Description
Tags: Web3 Jobs • Web3 Remote Jobs • Cryptocurrency Web3 Jobs • Blockchain Marketing Jobs • Web3 Non Tech Jobs • Blockchain Content Jobs • Cryptocurrency Community Jobs • Web3 Discord Jobs • Blockchain DeFi Jobs • Web3 Data Jobs • Web3 Full Time JobsRole OverviewWe’re looking for a passionate and data-driven Head of Product Marketingto help shape the narrative and go-to-market strategy for our products. You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging.ResponsibilitiesBrand: Review, develop, and manage brand identity and strategy for AnagramComms: Manage comms for Anagram holding company, as well as for products that Anagram launchesGo-to-Market (GTM): Plan and execute GTM strategies for new products Anagram buildsPositioning & Messaging: Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions).Content & Collateral: Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations.Cross-functional Collaboration: Collaborate with the Build Team to ensure alignment on key initiatives.Analytics & Optimization: Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.RequirementsDiverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand3+ years of product marketing experience ideally at a crypto-native company.Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry.Experience working across the full marketing funnel — from awareness to reten