Job

Product Marketing Hacker (Exchange)

Crypto.com
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Chain
Multi-chain

Description

Tags: Web3 Jobs • Blockchain Web3 Jobs • Web3 Research Jobs • Cryptocurrency Marketing Jobs • Blockchain Trading Jobs • Web3 Non Tech Jobs • Web3 Exchange Jobs • Blockchain Content Jobs • Web3 Community Jobs • Web3 Data Jobs • Cryptocurrency Ai Jobs • Web3 Full Time JobsCrypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.Responsibilities1. Strategy & PositioningPartner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.Develop value propositions that differentiate our platform in a competitive global market.Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.Work closely with product managers to align on roadmap priorities and customer feedback loops.2. Launch ExecutionPartner up with the product team to manage the  go-to-market planning for feature launches.Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation acr

Required Skills

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