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Tags: Web3 Jobs • Blockchain Web3 Jobs • Blockchain Marketing Jobs • Web3 Engineering Jobs • Cryptocurrency Content Jobs • Web3 Senior Jobs • Cryptocurrency Director Jobs • Blockchain Manager Jobs • Web3 Data Jobs • Cryptocurrency Ai Jobs • Cryptocurrency Full Time JobsCrypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.We are looking for someone with strong collaboration skills, a must-do attitude, and a hands-on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast-paced, dynamic environment and has a proven track record of delivering impactful results in retention, win-back, lifecycle management, and gamification strategies.You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.ResponsibilitiesDesign and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for Crypto.com’s products. Strong candidates must demonstrate a proven record of implementing end-to-end gamification strategies and delivering measurable results.Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth.Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints.Focus on a