Description
Tags: Web3 Jobs • Web3 Web3 Jobs • Web3 Research Jobs • Blockchain Marketing Jobs • Cryptocurrency Trading Jobs • Web3 Non Tech Jobs • Cryptocurrency Exchange Jobs • Web3 KYC Jobs • Blockchain Legal Jobs • Blockchain Compliance Jobs • Web3 Security Jobs • Web3 Community Jobs • Blockchain Manager Jobs • Web3 Data Jobs • Cryptocurrency Finance Jobs • Cryptocurrency Ai Jobs • Blockchain Full Time JobsBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.Resposibilities: Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met;Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness);Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights;Measure, understand, and report critical metrics progress to regional management & Central Leaders;Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;Map out the user journey and increase user funnel conversion through surfacing pro